I define product vision and strategy, and build the conditions for teams to deliver it. That means getting clear on outcomes, making trade-offs explicit, and creating enough structure that people can move fast without constantly second-guessing the direction. I'm particularly good in environments where technical constraints, regulatory requirements or legacy complexity shape what's possible — because I understand those pressures well enough not to pretend they don't exist, and commercially astute enough not to hide behind them.
I want to work on products that earn their place — that genuinely improve people's relationship with something difficult, whether that's money, health, insurance or something else they've been underserved by. I do my best work in organisations that take that seriously — that are curious, direct, and willing to challenge how things have always been done.
Leading product strategy across four domains. Defined the product vision, redefined the PM career pathway and built a self-assessment tool to support team development. Selected for the Leadership Spotlight programme. Currently developing a jobs-to-be-done PDLC framework to sharpen how the organisation thinks about delivery and outcomes.
View PM Skills Assessment →Built and scaled digital protection products that made life insurance accessible to people traditional providers ignored — Life, Cancer Cover (15% penetration), Near Death Cover (30% penetration), and digital Wills (35% signup). Drove upsell initiatives that increased income per sale by 25%. Introduced Direct Debit, adopted by 75% of customers with a 20% reduction in failed payments. Led FCA Consumer Duty compliance, reporting directly to the Board.
Partnered with the CEO and CTO to digitise complex pension journeys. Delivered Account Hub and a major overhaul of onboarding and UX, increasing acquisition and sustaining long-term engagement.
Owned vertical product strategy across Pet, Travel and SME. Led Labs innovation and delivered national campaigns including Meerkat Movies.
Delivered core mobile app experiences at scale.
Delivered large-scale consumer platforms including London 2012 Olympics streaming and iPlayer Live Restart.
Earlier career spanning digital design and software development across VW, Philips, Sony, lastminute.com and others.
Family. Good friends, good books, good food, fine wine, country walks, gentle runs, inspiring views, interesting conversation. Just a few of my favourite things.